Learn how to apply your favourite products.
As seen on celebrities and on the catwalk
New make up ideas to freshen up your look.
Meet our Make Up Artists and discover professional tips & tricks.
Discover the Max Factor story
View the Max Factor heritage timeline
As created for classic Hollywood actresses
We were the first to create these products
Nourished lips with colour
Smooths away imperfections and adds an instant dewy glow.
Introducing the new Dark Magic Mascara; a mistake-free mascara designed to...
High definition, minimum effort. Contour in 3 easy steps. Miracle Contouring...