10 Iconic Firsts

Max Factor has combined science and make-up artistry for over one hundred years to create market-leading, iconic products.

Flexible Greasepaint

The First Ever Make-up Seen On Screen.

Lip Pomade

Put A Sheen On The Silver Screen Stars

Pan Cake

First Commercially Available Foundation


The Power To Touch-up In A Flash

Créme Puff

The First Cream Base With Powder


The First Concealer Stick On Shelves

Wand Mascara

Making Mascara Cake And Brush A Memory

Calorie Mascara

An Iconic And Timeless Mascara


Longwear Lipstick Becomes A Reality

False Lash effect mascara

Taking Lash Volume To Another Level