Forget fiddly false lashes. Get the look of falsies in seconds with False Lash Effect Mascara; our cult-classic volume mascara that doubles the thickness of your eyelashes. Sweep through from root to tip for a dramatic finish that lasts. - Intense volume mascara - Smudge-proof formula - Patented Liquid Lash™ formula coats lashes from root to tip - Ophthalmologically tested How to Apply: Step 1: After applying eyeshadow, use an eyelash curler to give your lashes a lift. Step 2: Apply False Lash Effect Mascara, starting at the root of your lashes and sweeping upwards in a zig-zag motion to lift and separate. Step 3: Repeat to build lash thickness for a bold false lash effect.