2000 Calorie Long Lash Era Mascara

Enter a new era of lashes with Max Factor 2000 Calorie Long Lash Era Mascara, and get ready for scroll-stopping length.

Up to 50% visibly longer lashes!

- This innovative tubing mascara wraps each lash for smudge-proof, all-day wear and drama-free removal

- The lash-snatching formula of this Max Factor mascara stretches and sculpts each individual lash for a naturally elongated and lifted look

- It comes off so easily when you're ready—wet a cotton pad or your fingers with warm water and press gently against your lashes for a few seconds, then wipe off

- Watch the lengthening mascara slide off in pieces. No mess, no drama

- Make every era a long-lash era, only with Max Factor

001 Black Select your shade/ 2
  • Scroll-stopping length: up to 50% visibly longer lashes.
  • Tubing mascara wraps each lash for smudge-proof wear and drama-free removal.
  • Lash-snatching formula stretches and sculpts each lash for an elongated and lifted look.
  • Removes easily with warm water. No mess, no drama.
  • Available in black and brown shades.

How to apply

Step 1

To enter your long lash era with this Max Factor mascara, reach the inner corners of the lashes using the tip of the brush, then use the body of the brush for longer middle lashes to lengthen and lift.

Step 2

When you're ready to remove, wet a cotton pad or your fingers with warm water and press gently against your lashes for a few seconds, then wipe off.

Step 3

Watch the mascara slide off in pieces.

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