There are approximately 3.9 billion women in the world today. But most of the world is still knowingly or unknowingly biased against almost half of the world’s potential.
Max Factor has initiated a new platform: ‘Light the Way’.
We believe that in sharing, inspiring and connecting women, we can raise each other up and hopefully break the barriers to try and create change.
Light the Way gives a voice to extraordinary women who are already shining in their respective field. And like a ripple effect, others can light the way for younger generations.
In celebration of International Women's Day, on 8th March 2022, Max Factor, together with Priyanka Chopra Jonas, launched Break the Bias movement. In a world where women still face exterior pressures and live under a different scope than men, it’s more important than ever that as we progress towards gender equality. Cheering on and supporting each other, no matter your age or background, in a caring circle of sisterhood.
"You are going to find something in yourself to empower you to make a step forward......Not just to make the change for yourself, but for other people too."
-------- Priyanka Chopra Jonas
In 2022, Priyanka Chopra Jonas set the theme for our Light the Way campaign to break the gender bias.
On International Women's Day 2023, Max Factor Light the Way campaign delivers a series of videos from Priyanka to talk about Words of Change.
These words, like a ripple effect, pass courage and power, and light the way for younger generations.