MAX FACTOR ANNOUNCES A TWO-YEAR PARTNERSHIP WITH UNICEF IN SUPPORT OF SKILLS4GIRLS PROGRAMME.
LET’S TALK ABOUT THE FACTS
GLOBALLY, 1 IN 4 ADOLESCENT GIRLS AGED 15-19 ARE NEITHER IN EDUCATION, TRAINING NOR EMPLOYMENT COMPARED TO LESS THAN 1 IN 10 BOYS OF THE SAME AGE.
When girls do not complete their secondary education, they often lack critical skills, mentors and access to on-the-job training needed to transition to employment.
Investing in the success of girls has the power to create a positive ripple effect, benefitting entire families, communities and societies, with research showing that every $1 spent on girls’ rights and education would generate a $2.80 return for the national economy.
This is why Max Factor has partnered with Unicef. Over the next two years it will support its’ Skills4Girls programme, to help unlock the potential of thousands of girls by giving them the skills they need to succeed. Worldwide the programme aims to reach 11.5 million girls in more than 30 countries.
The partnership is part of Max Factor’s wider, ‘Light the Way’ initiative to give girls around the world a brighter future.
WHY Skills4Girls PROGRAMME
The future workforce is projected to focus on science, technology, engineering, mathematics (STEM), and social entrepreneurship. Over 90 percent of jobs worldwide have a digital component, but options remain limited or non-existent for girls, especially adolescent girls, to excel in these male-dominated fields.
Over the next two years, Max Factor’s support for UNICEF’s Skills4Girls programme will help give young girls the right tools, skills and resources to reach their full potential, and become the next generation of successful leaders, entrepreneurs, and change-makers.
The programme provides training in areas such as STEM, digital technologies and social entrepreneurship. It also provides training in life skills, such as problem solving, negotiation, self-esteem and communication.
UNICEF does not endorse any brand, company, product or service.
