10 Iconic Firsts

Max Factor has combined science and make-up artistry for over one hundred years to create market-leading, iconic products.

Flexible Greasepaint

The first-ever makeup seen on screen

Lip Pomade

The first lip gloss used on the lips of stars on the silver screen

Pan Cake

The first commercially available foundation


The foundation stick that's easy to apply on-the-go

Créme Puff

The first cream base with powder


The first commercially available concealer stick

Wand Mascara

The first mascara to be applied with a wand from a tube

2000 Calorie Mascara

The iconic and timeless mascara


The long-lasting, transfer proof lipstick


False Lash effect mascara

The first mascara to take volume lashes to another level