10 Iconic Firsts

Max Factor has combined science and make-up artistry for over one hundred years to create market-leading, iconic products.

Flexible Greasepaint

The first-ever makeup seen on screen

Lip Pomade

The first lip gloss used on the lips of stars on the silver screen

Pan Cake

The first commercially available foundation

Pan-Stik

The foundation stick that's easy to apply on-the-go

Créme Puff

The first cream base with powder

Erace

The first commercially available concealer stick

Wand Mascara

The first mascara to be applied with a wand from a tube

2000 Calorie Mascara

The iconic and timeless mascara

Lipfinity

The long-lasting, transfer proof lipstick

2009

False Lash effect mascara

The first mascara to take volume lashes to another level