Max Factor and Priyanka Chopra Jonas celebrate the unique beauty of every individual with an empowering new limited collection in high-impact, universal colours, designed to match all skin tones. For rich coloured, fuller-looking lips that feel and look renewed, there's Max Factor Colour Elixir Lipstick in 9 vibrant colours. The diverse offer includes cinnamon, maroon, bronze and plum hues as well as classic nude lipsticks that are all equally suited to dark, medium and light complexions. It's packed with skin-loving and hydrating ingredients. A lipstick that keeps your pout nourished, smoother and looking beautiful for up to 24 hours thanks to its skin-friendly formula that is infused with avocado and coconut oils, shea butter and aloe leaf extract. Comfortable to wear, it feels lightweight, while the soft-touch precision applicator is designed with a sloped angle that glides across lips with ease. From a subtle tint to intense colour, the buildable formula lets you create your perfect look. Reveal your extraordinary.
For best results, outline the edges of your lips with a Colour Elixir lip liner first to prevent feathering or bleeding.
Using the soft-touch applicator, first apply the liquid lipstick to the centre of the bottom lip where they purse. Work the colour outward to cover the lip.
Next, press the top and bottom lips together to transfer some colour.
Now line your cupid's bow and work the lip colour outward. For a more pigmentation, apply additional coats.