10 Iconic Firsts

Max Factor has combined science and make-up artistry for over one hundred years to create market-leading, iconic products.

1914

Flexible Greasepaint

The First Ever Make-up Seen On Screen.

1935

Pan Cake

First Commercially Available Foundation

1953

Créme Puff

The First Cream Base With Powder

1954

Erace

The First Concealer Stick On Shelves

1958

Wand Mascara

Making Mascara Cake And Brush A Memory