10 Iconic Firsts

Max Factor has combined science and make-up artistry for over one hundred years to create market-leading, iconic products.

1914

Flexible Greasepaint

The First Ever Make-up Seen On Screen.

1928

Lip Pomade

Put A Sheen On The Silver Screen Stars

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1935

Pan Cake

First Commercially Available Foundation

1947

Pan-Stik

The Power To Touch-up In A Flash

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1953

Créme Puff

The First Cream Base With Powder

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1954

Erace

The First Concealer Stick On Shelves

1958

Wand Mascara

Making Mascara Cake And Brush A Memory

1989

Calorie Mascara

An Iconic And Timeless Mascara

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2001

Lipfinity

Longwear Lipstick Becomes A Reality

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2009

False Lash effect mascara

Taking Lash Volume To Another Level

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More About Max Factor

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    Iconic Looks

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    The Max Factor story

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