Power Pout: Find Your Ultimate Red Lipstick

Model applying red lipstick

If there’s one makeup product that has the power to transform your look instantly, it’s red lipstick. One swipe of a radiant ruby or shimmering scarlet can work wonders for your complexion, making skin glow. But that magic doesn’t stop at the way you look. With International Women’s Day on the horizon, we’re feeling inspired by red lipstick’s confidence-building, mood-boosting abilities. If you find a veil of crimson on lips makes you feel empowered, too, keep scrolling for our guide on how to find your most flattering red lipstick…

Max Factor Colour Elixir Lipstick

1. Decode Your Shade

Whether you’re a red lipstick connoisseur or new to wearing a bold, ruby lip, let’s start with the basics: finding your perfect shade. It all comes down to undertones, so start by looking at the veins on the underside of your arm. Are they purple? Green? Their colour helps you determine your perfect match…

If you have purple or blue veins: you’re cool-toned, so tend to suit red lipsticks with warm orange or coral undertones.

If you have green veins: you’re warm-toned, which means cool purple- or blue-toned reds look positively radiant on you.

If you have a mixture of both: your undertone is neutral, so you can wear any shade that sweeps you off your feet.

Max Factor Colour Elixir Lip Liner

2. Line It Up

Red lips should always be prepped with a matching long-wear lip liner, and Colour Elixir Lip Liner offers three chic, scarlet shades to define your pout.

Choose Red Poppy if you’re cool-toned, Ruby Red if you’re warm-toned, or Red Rush for a suits-all-skin-tones hue, then use your shade to trace around the edge of your lip line and cupid’s bow.

For extra staying power and a flawless lipstick base, apply your lip liner like a primer. After creating a neat outline, feather the colour inwards to cover top and bottom lips completely.

Model wearing bold red lipstick

3. Find Your Finish

Now for the pièce de résistance: finding your dream lipstick texture, from matte to glossy. You know what shade you’re looking for; now combine it with the ideal finish.

For a bold, matte red: try Velvet Mattes Lipstick in Desire if you’re cool-toned, or enhance warm-toned skin with Love.

For a smooth, satin red: look to the luscious finish of Colour Elixir Lipstick. There’s a spectrum of reds to discover, including sultry Chilli and slightly-pinky Ruby Tuesday.

For a high-gloss red: glide on Honey Lacquer in Floral Ruby. It flatters everyone, delivering the colour of a lipstick, the shine of a lip gloss and the nourishing moisture of a balm.

Want more eye makeup inspiration?

Looking for more makeup inspiration? Team your radiant red lipstick with our guide to creating the most flawless full coverage foundation look.