Discover the Max Factor story
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We were the first to create these products
12 hour non-stop intensity. Extreme glide precision
Liquid-like intensity in an easy to apply pencil
Shimmery eye shadow with a precision applicator
Create defining lines or sexy shading
Volume and length for luscious lashes
Iconic eyelashes are an absolute must
Let colour run wild. Get fierce.
Dramatic lashes with up to 4 times* your bare-lash volume
Let your eyebrows frame your face
All the volume, none of the clumps.
Refuse to compromise.
Waterproof liquid eyeliner with soft tip precision applicator
Doubles your volume* for false lash panache in any shower
Striking lashes, whatever the weather
Doubles your volume* for the drama of false lashes without the fuss