Discover the Max Factor story
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We were the first to create these products
Liquid-like intensity in an easy to apply pencil
Create defining lines or sexy shading
12 hour non-stop intensity. Extreme glide precision
Iconic eyelashes are an absolute must
Shimmery eye shadow with a precision applicator
Volume and length for luscious lashes
Let colour run wild. Get fierce.
Dramatic lashes with up to 4 times* your bare-lash volume
All the volume, none of the clumps.
Refuse to compromise.
Waterproof liquid eyeliner with soft tip precision applicator
Let your eyebrows frame your face
Doubles your volume* for false lash panache in any shower
Doubles your volume* for the drama of false lashes without the fuss
Striking lashes, whatever the weather