Ask any makeup artist their go-to glam, and the answer is always a brown smokey eye. This universal look suits everyone – and we mean everyone – perfect for sweeping on when you’re in a rush or dialling up from deskside to out of office. Scroll down to discover why brown eyeshadow is the shade you need to start using in your makeup routine...


It enhances your eye colour: Whatever the colour of your irises, brown eyeshadow is known for making any eye colour appear brighter and bolder. Try sweeping on a matte or shimmering shade of brown eyeshadow to shade and define in an instant.

It suits every skin tone: Not sure which eyeshadow shade is for you? There’s a type of brown eyeshadow to suit everyone. Whether a light taupe-y shade or bitter chocolate hue, swatch a few brown eyeshadows to find your new go-to neutral hue.

It works from day to night: Going from coffee meeting to cocktail hour? Intensify a daytime brown smokey eye with an extra sweep of smudgy espresso liner on the lower lash line or a slick of winged liquid liner on upper lids.

How to Apply a Brown Smokey Eye

Step 1: Start by dotting Miracle Prep Eyeshadow Primer directly onto the lid to extend the wear of your eyeshadow. Blend out with fingertips for a smooth, creaseless canvas.

Step 2: Dip a tapered eyeshadow brush into Masterpiece Nude Eyeshadow Palette, using the third shade from the left. Buff the shadow across the lid, blending up to the brow bone to create a rounded shape. Then, look up into a mirror and glide the edge of the eyeshadow brush along the lower lash line, too.

Step 3: Next, load a flat eyeshadow brush with the darkest brown shade in your palette. Pat the pigment into the outer corner of the eye and blend inwards to the middle of the lid and the corner of the lower lash line. Smoke out with a clean brush.

Step 4: To lift and illuminate around the eye area, highlight the inner corner with the lightest, most shimmering shade in your palette, using your fingertip or a cotton bud to apply. Finish with a few coats of Lash Revival Mascara to frame your brown smokey eye to perfection.


Ready to finish this sultry, smokey eyeshadow look? For a natural makeup finish, tap Miracle Touch Creamy Blush in Soft Copper onto the apples of cheeks, and glide Colour Elixir Lip Cushion in Spotlight Sheer onto lips – the ultimate laid-back luxe. To dial up for an evening look, sculpt cheekbones with a touch of contour, define eyebrows with Brow Shaper Eyebrow Pencil and plump lips with the dreamy Velvet Mattes Lipstick in Nude. Hello, flawless.

Want to try more smokey eye looks?

Discover the perfect spectrum of smokey shades to make your eye colour pop.