Ava Gardner I am allure

Ava's Iconic Look, reinvented by Pat McGrath, Max Factor's Global Creative Director

About Ava Gardner

Hollywood’s ultimate screen siren combined an independent spirit with a smouldering and glamorous look that set the Golden Age movie world on fire.With her magnetic gaze, independent spirit and smouldering sensuality, the actress Ava Gardner set fire to the world of film in the 1940s and 1950s.Flawless skin, sculpted cheekbones, arching brows, striking eyes, top-heavy lashes and bold lips – her look epitomised the vibrancy and glamour of Hollywood’s Golden Age.


Ava came from humble beginnings as the youngest of a large hard-luck farming family. But her Hollywood transformation saw her celebrated as the world’s ultimate screen siren, admired by men and aspired to by women.Ava’s striking signature look was designed by Mr Max Factor in the 1940s. It was a glamour statement of sultry eyes (enhancing their unusual green colour), strong lips and lustrous brunette curls.Ava Gardner was widely described as one of the most beautiful women of the era. She led the way for strong, bold women around the world, with her hugely successful career and appearance.Today, Ava Gardner's graceful look is repeatedly reinvented as the epitome of classic glamour with a confident and independent edge.

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