Max Factor Virtual Try-on Privacy Notice
This privacy notice (“Notice”) describes how Max Factor (which is operated by Coty Inc. and its affiliates) (“Coty”, “us”, “our”) collects and uses your personal information via www.maxfactor.com. (the “Site”) whilst using the Virtual Try On services (“the Service”). The Coty Privacy Notice found at: https://privacy.coty.com/ shall govern the collection and processing of any personal information in relation to the Service. Please read this notice carefully as it describes in detail the rights and responsibilities regarding processing of your personal information. In addition, the following supplementary terms shall also apply, specifically to your use of the Service: SUPPLEMENTARY PRIVACY NOTICE TERMS 1. WHAT PERSONAL INFORMATION DO WE COLLECT AND HOW LONG IS IT RETAINED? Personal information collected and retention length depends on the channel of the Service being used and is detailed in the following table: Your Privacy at a Glance
| Purpose | Legal Basis | Categories of Data | Data Controller |
|---|---|---|---|
| Provision of the augmented reality service | Necessity for the performance of the facial or nail analysis services | Photography/Video taken by the users | Coty |
| Providing you with advice tailored to your specific needs | Necessity for the performance of the product recommendation services further to the facial analysis above | Photography/Video taken by the users Skin tone self-assessment | Coty |
| Sharing of the image with third parties upon request by the users | Necessity for the performance of the services | Photography/Video taken by the users Email address of the users Email address of the recipient Social media account handle of the user Social media account handle of the recipient | Coty |
| Sharing video for a live stream upon request by the users | Necessity for the performance of the services | Photography/Video taken by the users | Coty |
| Recording of live stream video feed upon request by the users | Necessity for the performance of the services | Photography/Video taken by the users | Coty |
| Improvement of the AR solution | Legitimate interest of PerfectCorp to improve its solution | Analytics data | PerfectCorp |
2. WHO WILL PROCESS YOUR PERSONAL INFORMATION? Coty’s service provider Perfect Corp will securely process your personal data, as well as Coty and its other service providers, located within and outside of the European Economic Area or the United Kingdom, on behalf of Coty notably if you elect to email your image. 3. FOR WHAT PURPOSES IS YOUR PERSONAL DATA PROCESSED? The facial or hand scan, and any other images/video data is used to apply shades to demonstrate the product result, though note the images are indicative only and actual product results will vary. Your contact details and related information (email address, Facebook account handle and IP address) are used for the purposes of emailing out the image should you choose to use this functionality. 4. WHERE CAN I FIND OUT MORE INFORMATION AND CONTACT COTY WITH ANY QUESTIONS? Please see the Coty Privacy Notice found at https://privacy.coty.com/ including the ‘How do I Contact Coty?’ section.
