Learn how to apply your favourite products.
As seen on celebrities and on the catwalk
New make up ideas to freshen up your look.
Meet our Make Up Artists and discover professional tips & tricks.
Discover the Max Factor story
View the Max Factor heritage timeline
As created for classic Hollywood actresses
We were the first to create these products
The First Ever Make-up Seen On Screen.
Put A Sheen On The Silver Screen Stars
First Commercially Available Foundation
The Power To Touch-up In A Flash
The First Cream Base With Powder
The First Concealer Stick On Shelves
Making Mascara Cake And Brush A Memory
An Iconic And Timeless Mascara
Longwear Lipstick Becomes A Reality
Taking Lash Volume To Another Level
View The Timeline
We Were The First To Create These Products
Discover The Max Factor Story