10 Iconic Firsts

Max Factor has combined science and make-up artistry for over one hundred years to create market-leading, iconic products.

The First Ever Make-up Seen On Screen.

Put A Sheen On The Silver Screen Stars

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First Commercially Available Foundation

The Power To Touch-up In A Flash

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The First Cream Base With Powder

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The First Concealer Stick On Shelves

Making Mascara Cake And Brush A Memory

An Iconic And Timeless Mascara

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Longwear Lipstick Becomes A Reality

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Taking Lash Volume To Another Level

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