As a young mother with little means, Jessica relied only on herself to support her family. On her daughter’s birthday, Jessica realised that she wasn’t represented in the world of high street greeting cards. She promptly founded the Colour Blind Cards to address the problem, earning her an MBE at the age of 27. Since then, she has founded successful businesses and become author of Purpose, which guides people to finding their truth and embracing their calling.

On her beauty…

“I think your personal perception of beauty changes when you become clearer about who you are and what you stand for.”


Eventually, you realise that it’s what’s inside and who you are and what you contribute that’s really what makes you beautiful. That’s the essence of who you are. It’s less about the external and more about what’s within and how you project yourself. The focus shifts.

Jessica image 1


When I think about my hair, for example, I still blow dry it out from time to time, but I didn’t like my curls and I didn’t feel done if my hair wasn’t blown out to my style.


On her make-up…

The way I’ve used make-up throughout my life is reflected in parallel in my relationship with myself. As a youngster, it was more about covering up and trying to be something else. Now it’s less of a necessity, less of a mask and more of a wonderful tool that I have at my disposal.

I also find that if I’m not looking after myself in a holistic way, no amount of make-up works. So that’s my go-to, that’s my meditation, that’s how I check in with myself. I take the time to be ejected from the noise because otherwise you get back into that space where you're trying to mask what needs attention as opposed to working with a healthy foundation, in the truest sense of the word.

On her experience as an author…

Over my life and my career, one of the beautiful things I’ve witnessed is seeing others step into who they really are and living from that space is constantly inspiring. It’s that on-going desire to explore possibilities and see what else is possible and constantly move outside of your comfort zone.

How much more can I be? How much more can I contribute? What else? That’s inspiring and knowing that I'm at the helm of that ship is very empowering. I think that the line-up of all the women that we have involved with this shoot, I think it’s that shared ethos and belief that it’s kind of the binding force that beauty is more than just external.