From L.A. to Paris, makeup artist Jake Bailey knows runway fashion — and now he's sharing his smarts. Find out how to get the fall looks that are creating industry buzz.
Striking and Dramatic
Striking and Dramatic
Flawless, Flushed and Angelic
Flawless, Flushed and Angelic
Messy and Sexy
Messy and Sexy
Sun Kissed
Sun Kissed
The Look: Striking and Dramatic
  • For an intense eye look, apply a jet black liner, such as MAXeye Liner in Night Club on the upper and lower lash lines, working the product in between each individual lash to fully accentuate the distinction between the blackness of eye lashes and the whiteness of the eyes. Delicately smudge the liner outward with fingers to reveal the feline quality of the eyes. Finish with three coats of Lash Perfection Volume Couture Mascara
  • Sweep the inside of the cheekbones with ColorGenius Mineral Blush in Spices using a contouring brush to give the face dimension.
  • To create a sexy pout, try dabbing MAXalicious Lip Glaze in a neutral shade, such as Champagne Bath in the center of the mouth, right below the cupid’s bow, to increase the appearance of plumpness.
The Look: Flawless, flushed and angelic
  • After applying your base, custom blend your blushes and don’t forget to contour! Mix all three shades of ColorGenius Mineral Blush in Spices together with a blush brush and sweep onto the apples of the cheeks and all the way back toward the hairline to noticeably warm up skin tone. Next, apply ColorGenius Mineral Blush in the medium shade of the Peaches compact with a countering brush to the inside of cheekbones to create a dramatic contour. A glowing face is desirable not a shiny one, so don’t forget to powder! Try a translucent powder, such as ColorGenius Mineral Pressed Powder and apply all over the face as needed, to eliminate any unwanted shininess.
  • Brush and blend a touch of ColorGenius Mineral Bronzer in Sunset where the light naturally hits the face, such as the top of the cheekbones and the button of the nose to create a subtle shimmer and reflect the light.
  • Finish the look with just a hint of berry colored gloss (like MAXalicious Lip Glaze in Too Much Wine) to warm the entire face.
The Look: Messy and sexy
  • Start by lining the upper and lower lash lines with MAXeye Liner in Night Club. Dot the eyeliner in the inner lash lines to create high impact and high drama. Use your finger to smudge the liner on the upper and lower lash lines to create a smoldering effect. Don’t worry about smudging the liner too much; a little bit of “messiness” creates a sexier eye.
  • To complement the dramatic eyes, keep the face simple in comparison. Use the Blush Brush to sweep the ColorGenius Mineral Bronzer in Sun Kissed on cheeks and on the tip of the nose for a bit of light-catching shimmer that will create a slimming effect on the face.
The Look: Sun Kissed
  • Every face needs perfect eyebrows to sculpt the face. Fill in eyebrows with a powder shadow that matches your brows. If you have light eyebrows, try applying MAXeye Shadows in Cocoa Crazy or Connoisseur with a small brush to fill in and define brows. Keep brows in place and add a touch of color by applying the highlighting top coat of  Vivid Impact Highlighting Mascara in 24 Karat Brown.
  • Let your eyes speak for themselves by blending a flesh-colored shadow such as the peach end of  Vivid Impact Eyeshadow Duo in Peach Basket, all over the lid up to the brow bone with a shadow brush. Finish by applying four coats of the base coat of  Vivid Impact Highlighting Mascara in 24 Karat Brown.
  • Create a glowing hue with a mix of the three shades of ColorGenius Mineral Blush in Peaches. Use a blush brush to apply the blush over the apples of the cheeks, sweeping onto the apples of the cheeks and all the way back toward the hairline. Add a touch of the blush over the bridge of the nose, as well as over the décolletage to create a soft, luminous glow.
  • Try MAXalicious Lip Glaze in Secret Rendezvous for a sheer, berry-hued lip color that is universally flattering.
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